Gone are the days when customers were only concerned with the core product, with much awareness around the globe, a modern customer will swoon over a product that provides value. There are several ways through which companies can make their clients feel valued, with one of them being the product’s packaging. Not to forget, a product’s packaging is important because it can convey several messages about the brand.
The product’s packaging has a purpose, which is why many companies are investing in it today. For example, when you visit the superstore, do you buy a product just because it is of good quality or also because of the attractive packaging? Obviously, it is natural for anyone to fall for something that looks attractive. The only similarity between every product out there is, all of them come in different packaging. Traditionally, packaging was only supposed to deliver specific information about the product, but now it communicates the brand message, precautions for safety, instructions for using the product, and even the list of ingredients used. So here, we will discuss a few reasons why product packaging is important:
Protection
The most obvious reason for product packaging being so important is because it protects the actual product inside. Not to forget, when a product is manufactured in the warehouse, there is still a long journey for it to cover before reaching the end customer. The methods beyond carving a strong packaging are to make sure that the product is protected from any kind of damage that could be caused during storage, handling, and transport. Luckily, good quality packaging will easily retain the product until it is opened by the consumer. Secondly, the packaging also gives much importance because it makes the product withstand extreme temperatures and different environmental conditions.
Attractiveness
Another obvious reason to weigh packaging in a positive way is that it is a significant part of the brand and marketing strategies. If the product packaging is attractive, it will have a positive impact on sales. In fact, experts believe, many products get sold solely because of their unique packaging. Packaging makes a product stand out amongst others on the shelf. You will be astonished to know around 66% of people say that they are interested in the product’s packaging more than the core product itself. Secondly, the packaging can tell the entire story about the business. No wonder it is a great tool that is powerful enough to channel the company’s positive values. Even if you check out the packaging boxes being used today, you will be startled to see their design and layout.
Sustainability
Today, with much awareness across the globe, more consumers are paying attention to good packaging materials. For example, the moment a consumer sees the eco-friendly sign on a product’s packaging, they will quickly decide to buy that product. The more sustainable a product’s packaging is perceived, the better it is for the company’s reputation in the global market. Secondly, the design of the product’s packaging can communicate much about the way it was manufactured. Not to forget, making more with little quantity will have a positive impact on the brand image. A modern consumer is highly concerned about the environmental impact of the company’s action. If a consumer is skeptical about the impact of a product’s packaging on the environment, they will not settle for that product.
Safety
More than anything, a product’s packaging can keep the content of the product safe from any kind of external damage. Today, every packaging must give valuable information to the clients about the core product and how to use it safely. For example, when it comes to food products, seldom will you come across a product that doesn’t have the manufacturing and expiry date mentioned on it. Secondly, no harmful chemicals should be used in making a product; otherwise, it will be disowned by the customers. Even if the product has anything toxic added in it, the packaging should make mention of it. This is why all of these pieces of information should be omnipresent on the packaging. Having no information is not as good as compared to giving too much information to the customers.
