They say never judge a book by its cover, but that’s exactly what customers do when they’re shopping. The very packages the products are encased in have a significant impact on whether or not it sells. Therefore, serious attention needs to be given to package design. There are elements and factors that go well beyond […]
How to Choose the Best Packaging for Your Company Logo
Many businesses forget that product marketing doesn’t end when the product is sold and shipped. Once a customer receives your package, that is the first thing they see. This is why you want your packaging and labeling to stand out. It is the client’s first impression. Plus, you never know when your packaging will be […]
Packaging Design: How It Should Be Done
This may sound repetitive: the most effective way to sell your product through packaging is to reflect your brand strategy through the latter. Most often, designers focus on showcasing their skills and design capabilities on packages rather than crafting a design that works for the product. The packaging design should be the product’s selling point. […]
Are QR Codes Passé?
We often use our smartphones to scan a type of matrix barcode we call QR Codes. You find them in stores, on consumer electronics products, on packaging materials, and several other places. The wave was generated first in Japan for the automotive industry and then spread like wildfire. It became synonymous with “smart” in “smartphones”. […]
Why a Manufacturer Should Attempt for Vintage Packaging Business
Generally, vintage means an object or an item which is old. Old here does not necessarily mean 10 years or so. But vintage here could mean anything like say an object which is 5-7 decades old or something which belongs to the early 20th century or even something prior to it. With the modern, digitized […]
Prominence of Colors in the Packaging Business
Whether we believe it or not, colors play a major role in our lives. They play a significant role in the businesses and in industries as well. Without colors, life becomes boring; one can never be able to experience the euphoria feeling in its absence. Such is the impact of colors in our life. With […]
Factors to Consider When Designing Package for your Product
Packaging design is usually a small aspect for many manufacturers around the globe. It consumes a lot of time if we ignore and even neglect. But the point here, is that, it should neither be ignored nor be negligible. Whether the manufacturer realizes it or not, it is very important aspect from the audience point […]
Labelling Trends for the year 2016
Labelling, a significant aspect in the packaging world is a huge business and has immense growth rate now and as well in the future. It can be defined as expressing a product in a word or a group of words. It is very vital that this feature be done precisely as they serve a lot […]
Packaging Design And Return-On-Investment (ROI)
Every company is in the business of selling something, whether it be a product or a service. Every product or service is packaged. Every package design should represent an extension of the brand assets of that company. If the brand identity and package design is in line with the brand strategies and marketing initiatives, the […]
Digital Prototyping With Mechatronics Improves Packaging & Labelling
Intense global competition in the market is putting a large amount of pressure on machine builders to deliver machines with higher throughput, reduced operating cost, and more features. It is not only about improving productivity but increasing energy costs and increasing environmental awareness are causing engineers to focus on designs that increase efficiency and consume […]
Printed Graphics: A Growing Market For Labelling Industry
The American label industry is showing positive signs with a small but respectable growth predicted at 2.5 percent for 2012-2013. While the emerging markets such as China, India and Southeast Asia consistently post high estimates of around 10 percent for annual growth. Printing is a process for reproducing text and images, typically with ink on […]
