Financial crisis happened in global market has got severe threat to consumer packaging industry and got shrink in its market value and spending on packaged goods. But consumption levels are not yet declined. Even though total spending on consumer packaging has dropped down, the customer persistently interested towards purchasing of packaged food and beverages with […]
Packaging & Labelling: A Support System For Growth Of Other Industries
The vitality and significance of the packaging industry is clear in the way the food and beverages industry. The kind of complexity involved in the inter-related forms from production to the consumption level, the supply chain management, there is plethora of things for the packaging companies to handle. In a way, the packaging and labeling […]
The Gamut Of Packaging And Labelling
There is something more to it than the word packaging! General understanding is any container to hold things/products, in business the word packaging has a wider connotation. It’s considered an art and science and technology has added a gamut of ancillary products, processes and materials for packing, as a result in 1952 University of Michigan […]
Packaging Design And Return-On-Investment (ROI)
Every company is in the business of selling something, whether it be a product or a service. Every product or service is packaged. Every package design should represent an extension of the brand assets of that company. If the brand identity and package design is in line with the brand strategies and marketing initiatives, the […]
