For any industry to sustain in the cut-throat competitive market it is very vital that it knows, follows the latest trends present in the market. Packaging Industry is also one among them. It has to always be updated with the trends to have an impact on the audience.
So, below are the few trends in the packaging industry for the year 2016:
- Digitalization:
Digitalization has brought major revolution in the lives of businesses. With digital printing too, the packaging industry has gone through a lot of changes to be in the market. Example of a company which has benefitted a lot from the digital printing is Coca Cola. The company’s campaign “Share a Coke” being very successful required people find their names on the coke bottle and share it with their friend.
With it, now people even want customized, personalized packaging. The campaign has really caught the attention of retailers, brand owners and packaging converters alike globally.
- Purpose:
Audiences today want to know the purpose of using the product by just having a look at the package itself. They don’t want complicated process, go through the matter printed on it before purchasing it.
The example of product which easily fulfills the purpose criteria is Tylenol’s Care. The packaging of Tylenol’s Care has ‘I have a Cough,’ or ‘I have a Fever’ message on it. Just by looking at the package, the customer can know the purpose of the product.
- Designing:
Designing of the product is an important aspect in the packaging industry. Accurate designing is the one which no explanation is required.
Clear and concise data regarding ingredients, functional product attributes, etc must be spoken with complete transparency. Most customized box manufacturers should be able to print and design with these labels.
- Eco-friendly:
Eco-friendly products are very demand. Consumers today want products and its packaging which are environmental friendly, which do not harm the Earth in any way. Recycling of the product should be easy for the extremely conscious customers.
It is very necessary to be frank and truthful to the customers. Because once customers lose trust, it is very difficult to regain their trust. Brand Loyalty is also lost in matter of time.
- Size:
Size is an integral aspect when it comes to packaging. Many companies have changed their product size and gained immense success. Cadbury Perk had changed its packaging and as well as size over the years.
So these are few trends of packaging industry for the year 2016. In a way, it has changed the scenario of the industry in ways unimaginable.
