They say never judge a book by its cover, but that’s exactly what customers do when they’re shopping. The very packages the products are encased in have a significant impact on whether or not it sells. Therefore, serious attention needs to be given to package design. There are elements and factors that go well beyond just looking attractive (though an aesthetic appeal is a huge factor to consider).
So, how does a company design a package for their products that will appeal to consumers and increase their sales? Here are a few elements to keep in mind:
Know Your Customers
In all facets of business keeping the customers’ interests and needs first is a top priority. That’s no different when it comes to designing product packages. In order for the design to be a success, it is imperative that companies first have a full understanding of their target audience. Who are you marketing your products to? What features, colors, designs, and ideas are the most inclined to be drawn to? These are questions you need to answer in order to begin shaping the design and functionality of your packaging.
Practicality
When it comes to packaging design ease and simplicity need to be at the top of the list. Trying to design a package that’s too complicated will only deter consumers from wanting to make the purchase. As you consider the shape, size, materials, and features of your packages, be sure that it is designed to be easy to open and use. It doesn’t matter how great the package looks if a customer has to go to great lengths to access what’s inside, it’s not practical.
Sustainability
As more businesses are doing their part to try and preserve the environment and make communities healthier, it is important to consider using green elements in your packaging design. Not only does using recyclable or biodegradable materials help the environment, but it can also boost sales as customers prefer to do business with companies who are conscious.
Product Protection
You could have the most aesthetically appealing, sustainable, practical package design in mind, but if it doesn’t do much to protect the product, it kind of defeats the purpose of packaging to begin with. If you were selling food or perishable items, they may need to be kept out of the sun, away from heat, or need to be properly refrigerated. In this instance, working with a service provider like StayFreshFoods may be advised for safe packaging and production.
Be Mindful of Colors and Fonts
When designing the packaging colors and fonts should be considered in-depth. While you want to grab the attention of customers and boldly advertise your brand, doing too much with fonts and colors could backfire. Fonts need to be bold but legible and easy to read near or far. Going with something too fancy or over the top takes away from your brand and confuses the customers. Colors, on the other hand, evoke emotion. Therefore, you want to choose color schemes that will give off positive vibes to your target audience.
Be Mindful of Content
The words written on the packaging are just as important as the materials used and the colors are chosen. It is imperative that you use language that your audience can easily understand. From looking at the package, customers should be able to easily read what it is and any other pertinent information necessary to give them the full experience.
More than just finding the right box, bag, or container to place your products in, the package is the first impression of what your customers will find inside. It’s a reflection of your brand and, therefore, must be considered with care. That’s why it’s essential to keep the above-mentioned elements in mind when designing the perfect packaging for your products.
