With time, everything changes. This is applicable not only to our personal lives but also to the professional lives. New changes, innovations, development, inventions, etc. keep happening every now and then.
The change is not restricted to any specific industry. It occurs in every other industry like the healthcare, pharmaceutical, steel, broadcast, packaging, etc. And among all these, the major factor which changed the face of the all these is digitization.
Digital packaging has completely revolutionized the face of the entire packaging industry and it has become a reality after the success of famous Coco Cola campaign “Share a Coke.”
So, what are the factors for growth of digital packaging? This shall be discussed in this article?
- Trend:
Being Trendy is in Trend Now!!!
Trend is one among the various factors for growth of digital packaging. Digitalization has become a trend and everything is even becoming digitized as well.
It is necessary that the workplaces become digitalized because it serves many purposes one can imagine. It makes work trouble-free and can be accessed from any corner of the world.
- Available Technology:
Making your Dream Model become live, a reality!!!
Available technology is again one among the various factors for growth of digital packaging. Previously, there was no much choice available when it comes to packaging of the products.
But now with the advancement of technology, there are different kinds of shapes available. One can have oval shape, rectangular shaped boxes, etc. There are machines available which have made our imagination or dream come true.
- Customization:
Customization is Personalization!!!
Customization has become a demand now with digital packaging. People around the globe want to give their own personal touch and give it to loved ones.
As brands look to modify their products by including customers’ names on packaging (companies like Coco Cola, Nutella, etc), mass customization has turned personal. With digital packaging, one can customize according to their needs and wants.
While customizing, it is necessary that one beforehand itself decides on the size, shape, design, outlook, etc. of the package.
- Making the Package Interactive:
Interactive Packaging Makes Packaging even more Attractive!!!
Interactive Packaging is among the variety of factors for growth of digital packaging
Packaging which is designed to yield interaction between the consumer and the product is interactive packing and with digitization it has become even easier.
This packaging is an amazing way to make the product more fun, more memorable and sometimes even handy.
- Developments in Supply Chain Management:
Management has got the Encouragement!!!
In commerce, supply chain management (SCM) is the management of the flow of goods & services. It includes the transfer and storage of raw materials of work-in-process inventory and of finished goods from starting origin to consumption point.
Therefore, with the digitalization supply chain management has become easier and quick process.
