Packaging design is usually a small aspect for many manufacturers around the globe. It consumes a lot of time if we ignore and even neglect. But the point here, is that, it should neither be ignored nor be negligible.
Whether the manufacturer realizes it or not, it is very important aspect from the audience point of view. It can create wonders, which the manufacturers do not realize when designing the package. Many times, there come instances when the audience chooses or purchases a product based entirely upon the packaging design as well. (For that, it obviously has to be eye-catching)
In this article, we shall discuss about the factors to consider when designing package for your product.
1. Recyclability:
Yes, yes recyclability. But the fact here is that if the package of the product is recyclable, the audience would choose it even with happiness. They tend to be very proud to be associated with a company that is so environmentally aware when designing their products.
Not only to satisfy your customers, but as a citizen, it is our responsibility to look after the planet Earth and leave a healthy environment for the upcoming generations.
Hence, recyclability is one of the various factors to consider when designing package for your product.
2. Clarity:
Clarity is also among the range of factors to consider when designing package for your product. The audience should feel like that they are being bombarded with too much of information on the package.
They should have clarity on what the product is, the essential ingredients in it, manufacturing date, expiry date, necessary tips (like shake well before use), etc.
It should be kept short, sweet and simple. The font should be decent enough to be easily readable.
3. Trend:
Along with the recyclability and clarity, the trend should also be taken into consideration when designing the package of your product. Sometimes, it is okay if the product material is not in the trend.
The manufacturer can utilize a different kind of material, start a trend or use the already existed material (of the past) and make it trend once again in the market.
Among the various factors to consider when designing package for your product, the trend also plays a major role.
4. Original:
Original the product design, more the sale. In the world when there seems to coming of same product from different brands, packaging design plays a major role.
The packaging design must be unique in design and as well as desirable in its true sense. Then only, audience will pick your product, consume it and even recommend to their near and dear ones.
5. Relevance:
Relevance is also one of the key factors to consider when designing package for your product. The colours, font selection, imagery, styling and packaging shapes should be relevant to the brand and product type.
Only when there is relevancy, audience will buy your product from the ample products present on the shelf.
