Having an excellent packaging design is all well and good when it comes to marketing. However, that’s not the only point that needs to be considered if you want your product to be a top seller. You need to consider the distribution of the product and how it’s handled, otherwise, you’re going to be dealing with more customer complaints than you are sales. Have a look at some of the below tips to help you choose the right packaging for your new product.
The Packaging Material Is Key
You have a wide choice of materials to choose from when it comes to packaging materials. You could opt for a cardboard solution if you are selling packaged food products; metal tins for canned goods; a range of plastic solutions for many other products, and even glass for drinks and other consumables. Your material packaging options are endless, but you need to determine which is going to prove to be the best match for your products distribution and overall weight.
Attractive Packaging
The other points need to be considered specifically otherwise your product may not get the positive reviews it needs to thrive. However, the design is also important to the success of any product. If the packaging doesn’t look attractive, it’s not going to sell the product inside it. Again, material plays a massive part in the overall design of a package, so be sure to consider all types. Many businesses such as Flexo Impressions now provide flexible packaging designs to make packages stand out – and these can always be considered if you have a product shape that can give the package identity.
Ergonomic Packaging Works Well
Your number one priority when it comes to packaging is the ease in which a consumer has of opening the package so they can quickly get to using the product. The last thing you want is a package that’s going to take time and effort to open. The best way of ensuring this is to go down the ergonomic packaging route. Try to find a material and a packaging solution that not only makes your product stand out but also makes it very easy for the consumer to open when it arrives.
Distribution of Your Package
If your product is damaged before it reaches the customer, you haven’t thought about the distribution factors. If you’re distributing glass and the like, you need to ensure it’s well-packaged for transportation otherwise it’s going to break. If for example, your product is heavy and it’s situated in a large heavy-duty cardboard box, that isn’t always going to be enough protection.
You may need to consider other accessories such as plastic or metal straps to keep the box in decent shape during transportation. You should remember that the product will get thrown about a lot, not only in the back of the vehicle but also by employees in warehouse distribution centers.
Shape and Size
The shape and size of a package are also important when it comes to distribution. Try to find a solution that works for the distribution and ergonomics of the package itself.
The packaging of any product could be the difference in the product being a success or not, regardless of how well the product works. If a consumer doesn’t find the package attractive, the chances are they’re not going to pick it up to find out more about it.
