The demand for custom labels has been growing over the past few years, especially in the business ecosystem. Despite the different sizes of businesses, they are all using custom labels to differentiate their services, products, and brand.
Advancement in technology has even made it easy for businesses. This has forced print shops to try as much as they can to adapt to the changing needs of their customers.
Today you are likely going to see thousands of labels in multiple formats, designs, shapes, and colors. This is because technology allows customers to easily create their custom labels using a variety of online tools.
In addition, print shops can develop tools that they can make available to their customers in case they want to create the labels themselves before printing. So, how do print shops go about setting up and testing their online tools?
Online Custom Label Creation Tools
Building an online label creation tool has never been as easy as it is today. This is because of technology advancement and the use of APIs (Applications Programming Interfaces) that allow developers to implement different functionalities into their applications.
However, when building your tool, you need to make sure that you understand the importance of functional testing. There are different functional testing types whose main purpose is to test different functionalities of software applications, tools, and websites to make sure that they do exactly what they are supposed to do.
It, therefore, means that you need to make sure that you have included functional testing when checking the performance of your custom label creation tools. This will ensure that the tool provides your customers with everything that they need when creating their labels.
Now that you have set up and tested your online tool, made it available to your customers, and allowed them to create their custom labels online, what can you do to grow your business?
Do Not Ignore Small Printing Jobs
The COVID-19 pandemic had adverse effects on the finances of most businesses. This means that they (the businesses) do not have enough funds to invest in their marketing strategies.
Even though they want to advertise their products and services as well as create and print their custom labels, most of them are not ready to engage in large-scale and long-term advertisement projects.
Now since you have invested in an online tool that businesses can use to create their custom labels, you should accept printing jobs from them no matter how small they might be. This will play an important role in the success of your business.
Add Modern eCommerce Features
You need to give your customers a reason to always come to you instead of having to look at what your competitors are offering. When printing your customers’ labels, you should ask them if they want you to include information such as the ingredients, contact information, volume, and weight of the products that will use the labels.
Due to technological advancement, most people are relying on barcodes labels to get different types of information about a product. Since your customers have used your online tool to design their custom labels, you need to find a way of adding barcodes for them.
These codes are particularly important in the distribution industries, shipping, and manufacturing businesses. You can also devise a way of adding QR codes that have grown popular with the increasing use of smartphones.
In a nutshell, make sure that your customers get more than what they asked for.
Be Environmentally Conscious
Today, almost every other business is trying as much as it can to go green and promote the conservation of the environment. This is no longer a trend, it is a need and businesses are heeding the call to join hands in conserving the environment.
Now that your customers have provided you with a custom label designed using your online tool, you need to make sure that you are using sustainable materials when printing the labels for them.
One way of doing this is to ensure that your customers have the option of choosing the materials that they want you to use to print their labels. This will increase your sales and your print business will be successful.
In conclusion, do not forget that the online custom label creation tool is the first thing that shows your customers how efficient your operations are. You, therefore, need to make sure that the tool is tested thoroughly.
