For fresh produce, the journey from soil to store shelves is an involved process. From picking and pulling to sorting into punnets, the packaging of fresh fruit and produce is just one part of this journey, but for packhouse operators with an eye on their bottom line, it’s also one of the most important. Once […]
Make the Package a Central Part of the Brand
In addition to achieving optimum functionality for protecting a product during its journey from the factory to the consumer, packaging plays an important role in marketing. It’s ultimately the packaging that catches a potential buyer’s eye, and over time it’s not unusual for the packaging to become the visual hallmark of a product rather than […]
The Changing Face Of Product Packaging
Product packaging has a rich history, but it is an ever-evolving concept and there is more variety in product packaging today than ever before. There are several reasons for this, and foremost among them are consumer and producer needs, as well as the new opportunities brought by ever-advancing technology and environmental concerns. The effects of […]
How to keep your packaging company up and running
As a business owner, your sole focus should be on keeping your company up and running. This is the only way that you will bring in enough profits to make up for your outgoing costs. Staying open at all times will also make it easier for you to establish an impressive reputation. Your business will […]
Parcel Carriers Can Cost Themselves Big Money With Billing Mistakes
Parcel carrier invoices are like reading the fine print: you really don’t want to take the time to try and fully understand the devil in all the details because it takes too much time and effort–not to mention confusing, often frustrating and overwhelming. But, if you fail to do your due diligence, it can cost […]
Importance of a Franking Machine
Are you tired of wasting your time standing in lengthy post office queues? If so, a franking machine may be the answer, saving you and your business valuable time and money. I have been the person standing in the queue, waiting and waiting as frustrations rise and time continues to tick by, hoping a member […]
3 Things You Should be Taking into Consideration when Buying a Case Packer
Buying a new case packer for the first time can be a challenge, especially with all the different options available on the market. The sheer number of machine types, all with their own different technologies, advantages, disadvantages, and costs, can be extremely confusing for a first-time buyer. However, when you know what you’re looking for, […]
How to Avoid a Product Packaging Disaster
Packaging is crucial to how a brand is perceived by the purchasing public. Therefore, it’s quite remarkable that even the most well-known brands sometimes end up making calamitous packaging mistakes. Faux pas range from overlooking religious sensibilities to being sexist, downright rude, or just taking things a bit too far. Here are some examples of […]
6 Case Sealer Machine Benefits for Businesses
A case sealer machine is one of the pieces of equipment that companies use to improve and hasten the packaging process. As the name suggests, it is a machine that helps in the sealing of boxes after they are filled. If you have a huge packing load, a sealer can help you out in the […]
Here’s Why Superior Products Must Have Superior Packaging and Labeling
When you go to all the trouble to offer superior products to your customers, why would you settle for anything less than superior packaging and labelling? Most consumers can easily be swayed by inferior packaging which is difficult to read, made from substandard materials, or simply indicates that they really might not be getting what […]
3 Trends to Watch in the World of Packaging in 2018
Packaging is often ignored unless it is designed to advertise your product, fails when intended to protect the product or otherwise doesn’t meet expectations. The packaging itself goes through trends from materials to design to production methods. Here are 3 trends to watch in the world of packaging in 2018. We’ll also discuss the factors […]
4 Packaging Mistakes that could Literally Ruin your Business
The packaging of your product can ruin your business in several different ways. Here are four packaging mistakes and the reasons why these mistakes can swamp you in unplanned costs. We’ll also provide recommendations on how to avoid making these mistakes. Beautiful Branded Packages that Fail to Deliver Protection One of the worst mistakes you […]
