Whether we believe it or not, colors play a major role in our lives. They play a significant role in the businesses and in industries as well. Without colors, life becomes boring; one can never be able to experience the euphoria feeling in its absence.
Such is the impact of colors in our life. With the digitalization happening everywhere, businesses are coming in terms of new colors, new combinations are being tried which have been very difficult to experiment previously.
In this article, we shall discuss about the prominence of colors in the packaging business, why is it important for businesses to have a deep thought before deciding on any kind?
- Meaning:
Conveying meaning is one of the major reasons for growing prominence of colors in the packaging business. Colors even have meaning associated to it.
A color’s meaning changes according to cultures as well. For instance, in the west, red implies energy, excitement and in the east, it is associated with prosperity, good fortune.
Hence, companies need to have a deep thought and understanding of colors before deciding on any kind.
- Visual Appeal:
Visual appeal comes into play when a customer is purchasing a product. In fact, it is one of the reasons on why a customer chooses a particular brand over the other.
According to a study, 85% of consumers attribute color as a major reason for their purchasing behavior. Hence, a company’s future vests with the color as well and visual appeal is the major cause for growing prominence of colors in the packaging business.
- Message:
By deciding a particular color, Packaging businesses not only bring visual appeal but also give clear messages to the public as well. The color a packaging business chooses is directly proportional to the brand image they have in the market.
Hence, the businesses have to be cautious when deciding on a color and message impart is also factor growing prominence of colors in the packaging business.
- Demographic Characteristics:
Colors are even associated with the demographic characteristics as well. The demographic characteristics include gender, age-group, education levels, etc.
For example, the color pink is usually associated with females who are in their teens and color blue is associated with males. Being in a stereotypical society, the businesses need to have a deep thought before deciding on any kind of color for their product.
It is even a major factor gaining prominence of colors in the packaging business.
- Impact on Personality:
Impact on Personality is also a prime factor gaining prominence of colors in the packaging business. For instance, Blue is the colour of the mind and is very soothing and affects the person mentally.
Strong blues usually fuel clear thought and lighter and soft blues calm the mind and help in concentration. Hence, it is vital that the packaging businesses be careful when deciding on the color.
