Labelling, an important aspect in the packaging world is a completely different trade and has a huge business growth now and even in the future.
It can be defined as describing a product in a word or group of words. It is very important that this aspect be done accurately as they serve a lot in spite of being the small aspect of making any product.
In this article, we shall discuss about why this is a significant process and what are all the matters one needs to take into consideration while labelling.
- Avoiding Unnecessary Costs:
Yes, labelling of products actually helps in saving of money. Now you must be wondering how that happens.
On the label of food products, there are ingredients of products printed. So, when the user of the product reads the ingredients and compares them with other existing product of other brand he can know the difference.
He may opt for the one which is reasonable and effective and at the same time safe for health.
- Signs of Danger:
Yes, warning. If one has a close look at the pharmaceuticals, drugs one can find notes printed on the label like keep away children or keep away from direct sunlight, etc.
So, an individual can learn about the precautionary messages, warnings, side-effects by having a look at the product with scrutiny.
- How to’s:
It so happens that many labels even have “How to guides” available. In that, the user of the product can know how to use the products.
For instance, take a pharmaceutical. On the label, it is very clearly how one needs to use the product – whether to drink, chew and swallow it, or to just chew it.
- Brand Name:
There is no denial that every product in the world manufactured has the brand manufacturer’s name imprinted on it.
So, labelling of product is an important aspect of packaging as it helps the user to identify the brand name, the manufacturer name, date of expiry, net weight of the product, place of manufacturing, etc.
- Promotion of Products:
There are many persons in this world who tend to purchase products by just having a look at the label. The label itself is sometimes so eye-catching that they purchase it regardless of their needing it or not needing it.
In this way, the labelling of product is helpful. Now we shall discuss about the aspects to be taken into consideration when designing a label.
1. Colors:
Yes, color plays a significant role in the label.
The colors on the label should be eye-pleasing not gaudy colors. As the colors may either excite and entice him to buy the product or it may completely turn off.
So, it’s necessary to understand the psychology of colors and then proceed.
2. Fonts:
Font of the text on the label of the product also has an essential role to play. Fonts too familiar should be avoided but at the same the fonts taken should easily be readable by the user.
Therefore, one needs to be careful when be choosy when finalizing the product.
3. Contact Details:
Many companies tend to give out their contact details on the label of the product itself.
It is always better that the matter must not be too clumsy but at the same time giving out all the information required.
4. Company Name:
First thing a customer sees when he is purchasing a product is which company or brand is manufacturing the product.
So, the company name should be clearly mentioned on the label. As only by seeing the company or brand do customers buy a product.
