Retail packaging matters when building a unique brand, no matter your industry. In fact, 72% of consumers say that product packaging influences their purchase decisions. The right auto parts packaging can actually improve your sales and reputation, something every business needs.
10 Reasons Why Packaging Matters and How to Get it Right
You may not think that auto parts packaging is a big deal, but it’s actually more important than you think.
Here are 10 reasons why auto parts packaging matters and how to get it right.
1. Brand Image
If your brand is a leader in the auto industry category, the design of its packaging should reflect that. Your brand’s voice should come out in the packaging via high-quality printing, branding visuals, and a distinctive design. No one should mistake your packaging for other brands.
2. Environmental Friendliness
Eco-friendly packaging reduces your environmental impact and can also help you stand out from your competitors. Biodegradable packages, such as hemp and seaweed, are especially vital for electric auto brands, but all car-related companies should do their best to be green.
3. Protection
Auto parts are durable, but they can warp or become unusable if dented or scratched. To avoid a shipping mishap, companies should use sturdy packaging and create a system that ensures all parts are packaged safely. That way, your customers receive their parts in good condition.
4. Cost Savings
The right packaging can save you money by reducing the weight of the package or by avoiding damage claims, returns, or late shipments. Companies can further reduce shipping delays with an EDI 856, a document that tells the receiving party about the contents of the shipment.
5. Product Quality
Many auto parts are susceptible to corrosion and rust when exposed to humidity or air moisture. Auto parts manufacturers should choose packaging with a moisture vapor barrier (desiccants) or add silica gel packs inside the product. This helps maintain the quality of your auto parts.
6. Organization
A typical auto parts box will include one part and cardboard inserts that keep the product secure. But if you’re selling a kit, you’ll need a way to keep each part organized and easy to find. Businesses should accurately label all parts and provide instructions for installation.
7. Customer Service
A great-looking package can make customers feel more satisfied with their purchase. They’ll assume they’re paying for quality, especially if your brand is trusted in the industry. If your packaging gives off an air of professionalism and class, customers are more likely to stay loyal.
8. Ease of Use
Your customers will be opening up your products with greasy or dirty hands, so it helps to have packaging that’s easy to open. Don’t expect your customers to use pillars or scissors to open your package unless the product calls for it. Opt for cardboard folding cartons for most products.
9. Security
Auto parts packaging needs to be secure and easy to open, which sounds like a contradiction. If you’re using a folding carton, add cardboard inserts to prevent the product from shaking. Add a seal sticker to each side of the product. This helps prevent theft or damage to all car parts.
10. Increased Sales
In the end, attractive auto parts packaging will lead to better sales; just be careful when you overhaul your current design. Some consumers may change product brands if they can’t recognize your brand, so make sure your graphics, images, and logos always look similar.
In Conclusion…
Overall, auto parts packaging is a critical aspect of running a successful car-based business. It can help protect your products, save you money, and even increase your sales. For these reasons, you should invest in quality packaging materials to keep your customers satisfied.
