When you go to all the trouble to offer superior products to your customers, why would you settle for anything less than superior packaging and labelling? Most consumers can easily be swayed by inferior packaging which is difficult to read, made from substandard materials, or simply indicates that they really might not be getting what they are paying for. If you doubt the veracity of that statement, just look at consumer buying habits and you’ll see just how important it is to use superior packaging and/or labeling.
From a Business Perspective
Before looking at consumer buying habits as they relate to packaging, consider for a moment how a business looks at packaging. Let’s take Grey Fox wholesale mugs with your logo as an example. You have ordered custom mugs which are custom crafted to your specifications and you are going to use them as a promotional item. Yes, they are going to be given away for free with the intention of building brand and a strong customer base. That logo on the mug offers instant brand recognition.
This is the reason you chose a company to manufacture your mugs that has a strong reputation for quality craftsmanship in the industry. Why wouldn’t you have custom boxes manufactured for those mugs at the very same time? Why wouldn’t you use a label with the same logo printed on it? If you want to offer something of value, bear in mind that people do judge a book by its cover – or in this case, a product by its packaging. In other words, first impressions really do matter.
Marketing Research Looks at How Consumers Are Impacted by Packaging and Labeling
According to one study cited on the MarketingProfs website, 40 percent of consumers surveyed said they’d be more apt to share pictures of a product’s packaging on social media like Facebook if the box was interesting to them or looked like it was a gift. Isn’t that what those mugs mentioned above were? They are promotional items, after all. Just imagine the marketing potential in that.
It isn’t clear whether the 40 percent who said they’d be likely to share on social media were frequent users, but the point is clear. If a package looks good, they would be likely to tell their friends, family, and social media followers about it. They are likely to snap a photo with their smartphone and upload it. “Look what I got today! Isn’t this cool?” That’s the sort of thing you are after if you are attempting to build brand awareness and a solid customer base.
Your Key Takeaway
The important point isn’t that you are giving something away for free. What you should be focusing on is the impact packaging has on buyer behavior. If you are going to offer a superior product, cheap packaging only serves to make what’s inside the box look cheap. You are seeking wholesale custom mugs with your company logo, since we are using that as our example, to build brand awareness and grow your market share. Superior products deserve to be packaged in superior packaging and that’s the bottom line – your key takeaway that you can take all the way to the bank.
