Labelling, a significant aspect in the packaging world is a huge business and has immense growth rate now and as well in the future.
It can be defined as expressing a product in a word or a group of words. It is very vital that this feature be done precisely as they serve a lot in spite of being a small aspect in making of any product.
However, did you know for a fact that there are trends involved in the labelling industry as well? In this article, we shall discuss about the range of labelling trends for the year 2016.
- Personalization:
Personalization or customization is the one of the most renowned labelling trends for the year 2016. It all started becoming well-known when major brand Coco-Cola commenced a campaign titled “Share a Coke” along the being’s name on it.
Companies are opting for personalization because customers can easily connect to the product they’re purchasing and it appealing as well. This way it has made a path for enhanced digital printing also.
Other popular brands opting for personalization include Nutella handing out personalized jars, Heinz’ company organizing a competition to secure a personalized bottle of HP sauce for Father’s Day.
- Precise Labelling:
Precise Labelling has also become a major trend, especially in the food and beverage industry. But what is Precise Labelling?
Precise Labelling as the name refers having labelling which is precise, accurate in nature. All the ingredients along with their quantity precisely being mentioned on the label itself. People now are very much interested in knowing what are they consuming and how much amount are they consuming.
Therefore, designers are utilizing clearer language and design in order to show customers exactly what they will be getting when they’re purchasing the product.
- Smart Labelling:
Smart Labelling of late has started becoming one of the major labelling trends for the year 2016. Here, smart labelling refers to the usage of mobile technology along with the labels.
Packaging will be containing QR codes or text codes. These labels need to be scanned in order to know what it is and they sometimes can even know any further or important information.
That information on the smart label need not necessarily be available on the packaging. So, one should scan it in order to gain some further knowledge regarding the product.
- Simplicity:
Marketers today are no longer hiding anything, using tactics with clear approaches. They’re no longer leaving the audience to make guesses, or imagine what could be the product’s ultimate purpose.
They i.e. marketers are using a minimalist design so as to clearly point out the essentials of the product and this too was among the various chief labelling trends for the year 2016.
