Does your product stand alone within its target demographic or do you have some serious competition on store shelves? Even if your product is unique and one of a kind, competition can always be just around the corner. That’s why it’s important to make your company and products relatable and easily identifiable for existing customers and future consumers. Tying in a logo, packaging options, and product displays is essential to standing out amongst the rest. Here are a few things that may want to consider.
Dispersing Your Company Logo
Do you have a company logo? Is it only on company letterhead or signage? It’s important to work with a marketing team and graphic designer that can link your logo to everything including:
- *All of your shipping supplies, including boxes and envelopes
- *Your website and social media sites
- *Promo items including pens, paper pads, and mouse pads
- *Advertising event tents by Ins’TenT’ and tablecloths for trade shows and outdoor displays
- *Welcome signs and brochures
- *Your mobile phone app and online marketplace app
Having the same logo on all of your packaging materials makes it relatable to your existing as well as new customers when they go to place future orders.
Graphics And Colors
While logos are important, so are your company colors. Color coordinating all of your packagings will give customers a sense of what to expect when they open up a package from your business. Tie in your logo, graphics, and colors with an all-in-one design to help develop a sense of familiarity. Choose colors that are easy to streamline from cardstock to packaging. Follow the same color scheme on your portable advertisement tools as well. Company colors and signage can appear on tents, air domes, flags and company banners.
Less Is More
It’s important to attract potential customers with a quick glance of data that is easy to read and understand. This holds true with your packaging too. Ask your marketing team to eradicate extra fluff and wording from printable materials and catalogs that you may wish to include with your packaging. This will help to downsize packaging and make your shipments lighter and easier to handle as they reach the consumer.
Product Descriptions
Generating the right packaging to ship out starts with good advertising and marketing of all of your products. Have your copywriting department and content creators hone in on creating prime product descriptions that are succinct and to the point. This makes it easier for customers to easily choose the best product for their needs when they visit your showroom or public trade show conference. Set up your trade show displays with logo displayed inflatable furniture, umbrellas, and table covers so you can have relatable conversations with consumers, potential distributors, and even competitors. While they are easy to package and display, they also make excellent conversation pieces to help drive up company sales.
Minimize Packing Space
Loading up your moving truck for a large conference or trade show? Consider the cost of moving your tents and tables to that location. Would it be more cost effective if everything could fit in a small van or SUV? Think about utilizing inflatable event furniture that can also carry your company logo and information. Inflatable furniture is suitable for both indoor and outdoor venues and it’s lightweight and folds down to make it easy to move and set up. It will create a comfortable sales environment and also cut down on packaging and improve portability.
Packaging is more than just boxing up your products and sending them to the consumer. Packaging done right can help slay costs, boost productivity and create a productive working space for your employees.
