Packaging is crucial to how a brand is perceived by the purchasing public. Therefore, it’s quite remarkable that even the most well-known brands sometimes end up making calamitous packaging mistakes. Faux pas range from overlooking religious sensibilities to being sexist, downright rude, or just taking things a bit too far. Here are some examples of […]
6 Case Sealer Machine Benefits for Businesses
A case sealer machine is one of the pieces of equipment that companies use to improve and hasten the packaging process. As the name suggests, it is a machine that helps in the sealing of boxes after they are filled. If you have a huge packing load, a sealer can help you out in the […]
Here’s Why Superior Products Must Have Superior Packaging and Labeling
When you go to all the trouble to offer superior products to your customers, why would you settle for anything less than superior packaging and labelling? Most consumers can easily be swayed by inferior packaging which is difficult to read, made from substandard materials, or simply indicates that they really might not be getting what […]
3 Trends to Watch in the World of Packaging in 2018
Packaging is often ignored unless it is designed to advertise your product, fails when intended to protect the product or otherwise doesn’t meet expectations. The packaging itself goes through trends from materials to design to production methods. Here are 3 trends to watch in the world of packaging in 2018. We’ll also discuss the factors […]
4 Packaging Mistakes that could Literally Ruin your Business
The packaging of your product can ruin your business in several different ways. Here are four packaging mistakes and the reasons why these mistakes can swamp you in unplanned costs. We’ll also provide recommendations on how to avoid making these mistakes. Beautiful Branded Packages that Fail to Deliver Protection One of the worst mistakes you […]
Businesses Waste Two Working Weeks Per Year Queuing in the Post Office
Research reveals the better way businesses could be spending their time rather than queuing Some businesses, however, have highlighted that queuing times are generally much longer than this 5.5 minute average, and revealed that the last time they visited the Post Office they had to wait 20 minutes or more, and a leg-numbing 60 minutes […]
How to Choose Packaging Machinery
Part of meeting the demands of your target market in the packaging industry – liquid packaging manufacturing – is to build the machinery apt for producing safe, durable packaging with the right aesthetics, in concurrence with your brand strategy. To the startup entrepreneur or manufacturer, this might seem like a meticulous task. This article is […]
How to Choose the Best Packaging for Your Company Logo
Many businesses forget that product marketing doesn’t end when the product is sold and shipped. Once a customer receives your package, that is the first thing they see. This is why you want your packaging and labeling to stand out. It is the client’s first impression. Plus, you never know when your packaging will be […]
How to Choose the Right Packaging for Your New Product
Having an excellent packaging design is all well and good when it comes to marketing. However, that’s not the only point that needs to be considered if you want your product to be a top seller. You need to consider the distribution of the product and how it’s handled, otherwise, you’re going to be dealing […]
Packaging for Defence
Packaging and labeling of military-grade weapons and other systems needs to provide complete protection against pathogens, dust, EM waves, and other penetrating natural or man-made factors. If these aren’t met, the mission is considered compromised as it may cause personnel and monetary losses apart from compromising safety of others in question. Defence forces use heavy-duty […]
Practical Labeling Systems for Your Mobile Office
You can always order labels for your business, but this may not be an option when you are traveling. A mobile business does present some challenges. Label makers can ship orders to you. Unless your destination is obvious and you know where you are going to be, and when, a delivery is out of the […]
Top 10 Food & Beverage Packaging Companies
Beverage packaging is a lucrative and innovative business, with makers rooting for the most attractive yet sturdy designs that can push their brand on to the top shelf in retail markets. Packaging industry is valued at more than USD 600 billion and is expected to reach around USD 770 billion by 2020. While choosing a […]
