They say never judge a book by its cover, but that’s exactly what customers do when they’re shopping. The very packages the products are encased in have a significant impact on whether or not it sells. Therefore, serious attention needs to be given to package design. There are elements and factors that go well beyond […]
Packaging Design: How It Should Be Done
This may sound repetitive: the most effective way to sell your product through packaging is to reflect your brand strategy through the latter. Most often, designers focus on showcasing their skills and design capabilities on packages rather than crafting a design that works for the product. The packaging design should be the product’s selling point. […]
Are QR Codes Passé?
We often use our smartphones to scan a type of matrix barcode we call QR Codes. You find them in stores, on consumer electronics products, on packaging materials, and several other places. The wave was generated first in Japan for the automotive industry and then spread like wildfire. It became synonymous with “smart” in “smartphones”. […]
