Product packaging has a rich history, but it is an ever-evolving concept and there is more variety in product packaging today than ever before. There are several reasons for this, and foremost among them are consumer and producer needs, as well as the new opportunities brought by ever-advancing technology and environmental concerns. The effects of […]
How to Avoid a Product Packaging Disaster
Packaging is crucial to how a brand is perceived by the purchasing public. Therefore, it’s quite remarkable that even the most well-known brands sometimes end up making calamitous packaging mistakes. Faux pas range from overlooking religious sensibilities to being sexist, downright rude, or just taking things a bit too far. Here are some examples of […]
Why Product Packaging Is So Important For Sme’s
Big companies can get away with simple packaging because they are already a name people trust, but if you run an SME, then you will need to put time, money, and effort into crafting packaging that is a thing of beauty because people expect higher quality packaging from smaller more independent retailers. Take chocolate, for […]
